Consumer engagement and responsible behaviour are arguably on top of the agenda for the brands but also for the can makers and all the stakeholders of the packaging business (including ArcelorMittal, as being part of the chain and steel packaging supplier). Consumers and policy makers count on the packaging industry to be more resource efficient and help them understand the value of recycling.
With 80% of EU citizens increasingly buying environmentally friendly products, it has never been more important to engage and accurately inform consumers. That is why the Metal Recycles Forever (MRF) logo exists, providing higher level of understanding and engagement.
MRF equally prompts consumers to sort and recycle their metal packaging in order to make the material available for the next metal product, reducing the need to use primary material in an increasingly resource and energy constrained world.
Today, 75% of metal packaging is recycled in Europe and this figure reached now 80.5% for steel packaging in 2017, making it among the most recycled forms of packaging. These high recycling rates mean lower overall energy consumption. Indeed using secondary raw material saves resources and energy:
We must keep up the good work and work as one, consumers, brand owners and the supply chain, to close the real recycling loop.
Find out more here: https://www.metalrecyclesforever.eu/
Copyright: Banner image: courtesy of Metal Packaging Europe